Media Kit

WORKING WITH BALANCED BLACK GIRL

Balanced Black Girl is a lifestyle brand and top-rated wellness podcast focused on amplifying diverse voices. Balanced Black Girl reaches thousands of new listeners each week, and has a highly engaged following.

Media Kit

WORKING WITH BALANCED BLACK GIRL

Balanced Black Girl is a lifestyle brand and top-rated wellness podcast focused on amplifying diverse voices. Balanced Black Girl reaches thousands of new listeners each week, and has a highly engaged following.

Meet Les

FOUNDER AND HOST, BALANCED BLACK GIRL

Les is the creator of Balanced Black Girl and host of Balanced Black Girl Podcast. She started her career in fitness as a personal trainer and fitness instructor in 2012, and launched her first blog The Balanced Berry in 2014 to share her love of fitness and nutrition with others. As a personal trainer and nutrition coach, Les spent over five years helping women reach their wellness goals in a balanced, sustainable way.

After taking some time off from fitness in 2018, she pivoted to create Balanced Black Girl to introduce her community to Black women experts in health and wellness. 

As the host of Balanced Black Girl, Les facilitates meaning conversations showcasing representation for women of color in areas of fitness, mental health, personal development, and empowerment.

By the Numbers

Since debuting in October 2018, Balanced Black Girl has become a recognized force in the podcasting arena, maintained a high listener rating, and is a top 100 podcast on Apple Podcasts Health Charts.

CURRENT PODCAST SCHEDULE: 

Every other Tuesday

650k+

EPISODE Downloads TO DATE

10k+

DOWNLOADS PER EPISODE

27.6

INSTAGRAM FOLLOWERS @BALANCEDLES

3k

EMAIL LIST SUBSCRIBERS

40%

email open rate

20.3k

INSTAGRAM FOLLOWERS @BALANCEDBLACKGIRLPODCAST

Social Media Sponsorships

Social media campaign opportunities are available for both Balanced Black Girl and Les’ engaged audiences. Click the button below to send us an email and tell us more about your campaign.

Our Audience

Community-driven women of color between the ages of 25-40 who are interested in wellness, fitness, mental health, self-care, and natural beauty. 

AS SEEN ON

Partnership Opportunities

Podcast Sponsorships

Balanced Black Girl Podcast is a fast-growing platform reaching women of color between the ages of 25-40. Each week the show gains thousands of listeners, is a top-rated Alternantive Health Podcast on Apple Podcasts, and was listed on TED’s 2020 Summer Review list. Podcast advertisements featuring your products, or podcast series collaboration opportunities are just a few ways to get your product in front of our engaged audience.

Speaking Engagements

From panel moderation to facilitation, Les is a seasoned host and public speaker with accomplishments including moderating the keynote panel at Create & Cultivate’s 2019 SXSW Pop-Up, moderating a Becoming book club discussion with First Lady Michelle Obama, moderating a live interview with CNET’s Executive Editor Sharon Profis, and more.

How to Book

Ready to get the conversation going? Please inquire via email for partnership, speaking engagements, and other opportunities.

The Community

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Download this free self-care guide by Balanced Black Girl